Urban Decay Roach, Hardfall, Deserted, Hey-o 24/7 Shadow Sticks Reviews & Swatches

by Joseph K. Clark


Urban Decay Roach 24/7 Shadow StickUrban Decay Roach 24/7 Shadow Stick ($26.00 for 0.04 oz.) is a darker chocolate brown with subtle, warm reddish undertones a soft sheen. It had semi-opaque pigmentation, which built up somewhat, but I had to be careful about building up as the formula didn’t layer as well as it should have. The texture was dense without being stiff or painful but thin and slightly creamy. It had a speedy dry down, making it hard to apply and blend evenly, regardless of whether I used fingertips or brushes. I’d recommend picking up the product onto one’s finger or a meeting from the pencil, then applying. Thiss gave me a better level of evenness than using the pencil directly. There was creasing present after six and a half hours of wear, fading after seven hours, and it tended to emphasize any natural lid texture/dryness.


Formula Overview
for details on general performance and characteristics (like the scent).

  • Urban Decay Outlandish (LE, $19.00) is shimmery and lighter (95% similar).
  • ColourPop Plain Jane (LE, $7.00) is lighter (95% similar).
  • MAC Budding Passion (LE, $17.00) is shimmery and lighter (95% identical).
  • ColourPop Howdy (PiP, $4.50) is shimmery and warmer (90% similar).
  • ColourPop West Star (P, $4.50) is more shimmery and lighter (90% similaidenticalAC Shadow (LE, $19.00) is more shimmery and warmer (90% similar).
  • Cle de Peau Grounded (Left) (PiP) is shimmery, lighter, and more generous (90% similar).
  • Marc Jacobs Beauty O Yeah (P, $29.00) is shimmery, more delicate, and cooler (90% similar).
  • MAC Dynamic (LE) is shimmery, lightweight, and warmer (90% similar).
  • Sephora Tahitian Pearl (285) (P, $8.00) is shimmery and lighter (90% similar).

Formula Overview

$26.00/0.04 oz. – $650.00 Per Ounce

The formula is supposed to have a “creamy, supercharged color” in “one swipe” with “glides on smooth” and “allow[s] the time to blend” before “dry[ing] down waterproof for up to 24 hours.” The pigmentation varied from shade to shade, with more matte shades tending to have more semi-opaque or fuller coverage. In contrast, shimmer shades were often sheerer, more medium-range, and prone to color pushing around instead of building up. They have an almost instant dry down; I wouldn’t say one had “15-30 seconds” to work with it… more like five to 10 seconds. After that, it felt slightly tacky and inflexible, so any additional blending was more apt to lift and pull up pthe product, which created patchiness, than blend it out.

I’d recommend using a separate brush or fingertips to apply the product, so you’ll want to pick up the development of the actual pencil rather than using it directly. The reason for this is that it dried down so quickly and was often applied unevenly, and when I tried to blend it out with my fingertip after direct application, I ended up with patchiness. I found the texture too uneven and dry to work well as a base; the tackiness helped products adhere, but a regular, smoother primer (including the brand’s Primer Potion) did a better job yielding better results for troublesome eyeshadows… and lasted longer.

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