Urban Decay The 405 Vice Hydrating LipstickUrban Decay The 405 Vice Hydrating Lipstick ($19.00 for 0.11 oz.) is a medium-dark, slightly muted red with subtle, cool blue undertones and a glossy finish. It had nearly opaque pigmentation paired with a smooth, creamy, moderately emollient texture and felt like a gel-balm hybrid. The formula sat well on my lips and smoothed out some lip lines. It stayed on well for four hours and felt moisturizing over time.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like the scent).
- Tom Ford Beauty Sonja (LE, $36.00) is lighter (95% similar).
- MAC Life’s Blood (DC, $21.00) is more shimmery and cooler (95% similar).
- Chanel Magic (128) (P, $40.00) is more shimmery and cooler (95% similar).
- Estee Lauder Boldface (P, $32.00) is cooler (95% identical).
- Chanel No. 01 (LE, $38.00) is more shimmery and less glossy (95% similar).
- Maybelline On Fire Red (DC, $7.99) is lighter (95% similar).
- Pretty Vulgar Blood Flower (P, $24.00) is shimmery, cooler, and less glossy (95% similar).
- Bobbi Brown Imperial Red (P, $37.00) is cooler (95% similar).
- Tom Ford Beauty Jasmin Rouge (P, $55.00) is more shimmery and cooler (95% similar).
- Guerlain #25 (P, $33.00) is shimmery and lighter (90% identical).
Formula Overview
$19.00/0.11 oz. – $172.73 Per Ounce
The formula is supposed to be “super-pigmented,” “hydrating,” and “long-lasting.” There are three finishes: cream, matte, and shine, and the way they feel, apply, and wear does depend on the finish, so I’ve broken the overview down by finish.
The Matte finish is comparable to the original Comfort Matte finish in the Vice Lipstick formula. They have a creamy, smooth consistency with more of a satin finish than an authentic matte finish. They will wear down to a semi-matte to a matte finish as some shine gets worn down. They were typically opaque, fairly forgiving of imperfections on the lips, and wore between four and six hours. A couple of shades, usually on the lighter end of the color spectrum, were more prone to settling into my lip lines.
There were a few shades in the Matte finish that were true mattes and were more of a traditional matte, though still smooth and emollient enough to apply without tugging, they were thinner and a touch “clingy” in comparison (just not to the point of emphasizing lip texture or being uncomfortable to wear).
The Cream finish is comparable to the original Cream finish in the Vice Lipstick formula. The texture was smooth, like a gel cream, as it was dense and lightly tacky, so it glided better once it warmed up against my lips. What I’ve always enjoyed–and enjoy about the reformulation–is the texture helps keep the color in place, makes it appear smoother, and sits better on my lips while still giving lots of shine. These shades were semi-opaque to opaque in coverage and had a wear time of around four to five hours.
The Shine finish is most comparable to the original Sheer finish in the Vice Lipstick formula, but to me, these were less comparable than the other two. The Shine finish is a smooth, gel-like balm with many glides, no tackiness, and glossy. They are almost easy to over-apply as they are so soft and creamy (also why they come in the slim tube to prevent the lipstick from breaking at the base). These shades were more semi-opaque to primarily opaque with some transparency. They lasted around two to four hours.
Most of the shades were hydrating, though a few more accurate matte shades were more non-drying. There was no discernible scent or taste.
Browse all of our Urban Decay Vice Hydrating Lipstick swatches.
Ingredients
Isononyl Isononanoate, Octyldodecanol, Oleyl Erucate, Silica, Phenyl Trimethicone, Ci 77891/Titanium Dioxide, Polyethylene, Sesamum Indicum Seed Oil/Sesame Seed Oil, Paraffin, Peg-45/Dodecyl Glycol Copolymer, Alumina, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Dimethicone, Kaolin, Synthetic Wax, Ci 15850/Red 7, Disteardimonium Hectorite, Ci 19140/Yellow 5 Lake, Tocopheryl Acetate, Dimethicone Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ci 77499/Iron Oxides, Aluminum Hydroxide, Persea Gratissima Oil/Avocado Oil, Isopropyl Palmitate, Isopropyl Myristate, Triethoxycaprylylsilane, Aloe Barbadensis Leaf Extract, Tocopherol, Hydrogenated Palm Glycerides Citrate, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract. (D268223/1).
Disclaimer: Ingredient lists areas available by the brand (or retailer)at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing or the brand or retailer’s website for the most up-to-date ingredient list.
The shine camouflaged the settling in person and seemed to soften and smooth out as it wore on. It wore well for three and a half hours and felt hydrating over time.
FURTHER READING:
Formula Overview
for details on general performance and characteristics (like the scent).
- Charlotte Tilbury Romance Kiss (P, $34.00) is cooler (90% similar).
- YSL Coral Aviator (81) (P, $38.00) is lighter and warmer (90% identical).
- Charlotte Tilbury Happipetal (P, $34.00) is lighter (90% identical).
- Tom Ford Beauty Benedetta (LE, $36.00) is shimmery, lighter, and muted (85% similar).
- Urban Decay Wired (DC, $18.00) is lighter (85% identical).
- Tom Ford Beauty Charles (P, $36.00) is shimmery, more lightweight, and less glossy (85% similar).
- Makeup Geek Giddy (P, $15.00) is lighter and cooler (80% similar).
Formula Overview
$19.00/0.11 oz. – $172.73 Per Ounce
The formula is supposed to be “super-pigmented,” “hydrating,” and “long-lasting.” There are three finishes: cream, matte, and shine, and the way they feel, apply, and wear does depend on the finish, so I’ve broken the overview down by finish.
The Matte finish is comparable to the original Comfort Matte finish in the Vice Lipstick formula. They have a creamy, smooth consistency with more of a satin finish than an authentic matte finish. They will wear down to a semi-matte to a matte finish as some shine gets worn down. They were typically opaque, fairly forgiving of imperfections on the lips, and wore between four and six hours. A couple of shades, usually on the lighter end of the color spectrum, were more prone to settling into my lip lines.
There were a few shades in the Matte finish that were true mattes and were more of a traditional matte, though still smooth and emollient enough to apply without tugging, they were thinner and a touch “clingy” in comparison (just not to the point of emphasizing lip texture or being uncomfortable to wear).
The Cream finish is comparable to the original Cream finish in the Vice Lipstick formula. The texture was smooth, like a gel cream, as it was dense and lightly tacky, so it glided better once it warmed up against my lips. What I’ve always enjoyed–and enjoy about the reformulation–is the texture helps keep the color in place, makes it appear smoother, and sits better on my lips while still giving lots of shine. These shades were semi-opaque to opaque in coverage and had a wear time of around four to five hours.
The Shine finish is most comparable to the original Sheer finish in the Vice Lipstick formula, but to me, these were less comparable than the other two. The Shine finish is a smooth, gel-like balm with many glides, no tackiness, and glossy. They are almost easy to over-apply as they are so soft and creamy (also why they come in the slim tube to prevent the lipstick from breaking at the base). These shades were more semi-opaque to primarily opaque with some transparency. They lasted around two to four hours. Most of the shades were hydrating, though a few more exact matte shades were more non-drying. There was no discernible scent or taste.
Browse all of our Urban Decay Vice Hydrating Lipstick swatches.
Ingredients
Isononyl Isononanoate, Octyldodecanol, Oleyl Erucate, Silica, Phenyl Trimethicone, Ci 77891/Titanium Dioxide, Polyethylene, Sesamum Indicum Seed Oil/Sesame Seed Oil, Paraffin, Peg-45/Dodecyl Glycol Copolymer, Alumina, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Dimethicone, Kaolin, Synthetic Wax, Ci 15850/Red 7, Disteardimonium Hectorite, Ci 19140/Yellow 5 Lake, Tocopheryl Acetate, Dimethicone Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ci 77499/Iron Oxides, Aluminum Hydroxide, Persea Gratissima Oil/Avocado Oil, Isopropyl Palmitate, Isopropyl Myristate, Triethoxycaprylylsilane, Aloe Barbadensis Leaf Extract, Tocopherol, Hydrogenated Palm Glycerides Citrate, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract. (D268223/1).
Disclaimer: Ingredient lists areas available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing or the brand or retailer’s website for the most up-to-date ingredient list.
