As competition with tech giants heats up, TikTok is rolling out new features to help keep itsahead of rivals. Today, the company the launch of a new Green Screen Duet feature, which combines two of TikTok’s most popular editing tools to allow creators to use another video from TikTok as the background in their new video. It of a new way to discover videos called “Topics.” These are dedicated interest-based feeds featuring the top trending videos in a given category.
Green Screen Duet joins a set of Duet tools that. Today, Duet layouts include “Left & Right,” “React,” and “Top & Bottom.” Creators currently use Duets to sing, dance, joke, act alongside another user’s video, react to a video’s content, or even watch a video from another, sometimes more petite, creator to or call attention to its content.
Editing tools like Duet and Stitch are essential to what makesbut, relatively, a new type of video-first social network. It’s also proven so popular that it has by Facebook’s TikTok clone, Instagram Reels, known as Remix. of its own, too.
TikTok’s new Green Screen Duet will now appear as another option alongside the existing layouts. It allows users to use another video in the background more quickly as they record their video overlaid on top.
do in various ways. For example, they may capture images or screen recordings and then use other editing tools to create a green screen effect. Or they may react to a video using a Stitch instead, as that can be easier. A built-in Green new videos that include existing videos.
The Duettedin the background over the new video being recorded when the feature is used. TikTok believes the launch will inspire new formats for creativity and expression. TikTok has been busy upgrading its interface to improve recording and discovering new video content in its , as Facebook, YouTube, and Snapchat have tried to reproduce TikTok’s feature set in their apps. For instance, TikTok interactive music features last month to get ahead.
In another leap, TikTok is also. Instead of only featuring the current trends, as before, it now organizes videos into categories. These categories represent the many areas of interest on TikTok, like gaming, beauty, dance, TV & movies, sports, family, learning, and much more. When you tap into any category, you’re taken to a feed that includes the community’s top trending content. The meals will be affected by relevance, timeliness, and find new content and creators outside of their personalized For You page shows.
TikTok confirmed the test has been rolling out in the U.S. over the past few weeks. The company is also currently testing e-commerce shopping features,and Walmart have been given a new “Shopping” tab on their TikTok profile where users can shop items, add to their cart, and then check out without leaving the app. The integration is less elegant than , as there’s no native, universal cart or integrated payment mechanism. Instead, users visit the retailer’s website directly.
However, the advances TikTok makes have beenbase. According to , more Gen Z users in the U.S. now use TikTok than Instagram, or 37.3 million compared with 33.3 million users, respectively. And by 2023, the firm predicts TikTok will surpass Snapchat in terms of total U.S. users, as well. But TikTok’s global ambitions are impacted by its ban in India and the possibility that opportunities on established platforms.
Yesterday, for example, YouTube announcedand said it would soon test ads on Shorts. That could help creators generate revenue from short-form content while converting casual viewers to channel subscribers with more monetization opportunities. and have also been wooing creators with cash. Ultimately, if creators find they can make more money elsewhere, they could shift some of their attention away from TikTok, no matter how many innovative new features it adds.